Social Class Comes Through on a Potato Chip Bag
Posted in Knowledgebase, Research News on Dec 13th, 2011
STANFORD UNIVERSITY — Like politicians who adopt regional accents to appeal to local audiences, the manufacturers of potato chips vary the wording on their bags to convey their products’ authenticity in different ways to different buyers. Stanford researchers have analyzed the marketing language on bags of potato chips and found that whether you crunch an [...]
