Posted in Research News on Nov 27th, 2009
New research from Prof. Nathanael Fast, PhD ‘09, of USC Marshall School of Business, and Stanford GSB Prof. Larissa Tiedens, found that publicly blaming others dramatically increases the likelihood that the practice will become viral. The reason: Blame spreads quickly because it triggers the perception that one’s self-image is under assault and must be protected.
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Posted in Research News on Nov 15th, 2009
By Marguerite Rigoglioso
Individuals’ implicit racial prejudices corresponded with a reluctance to vote for President Barack Obama and with opposition to his health care reform plan, according to a study coauthored by Stanford Graduate School of Business Professor Brian Lowery. Subjects were more likely to support a health care reform proposal attributed to former President Bill [...]
Posted in Research News on Oct 30th, 2009
“A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation,” Sanjog Misra and Harikesh Nair, Stanford Research Paper No. 2037, August 2009.
Eliminating sales quotas boosts company profits says Professor Harikesh Nair. In one case, the new sales compensation plan without quotas resulted in a 9% improvement in overall revenues, which translates to about [...]
Posted in Research News on Oct 21st, 2009
Identical messages can have different impacts depending on whether they are couched as “I think” or “I feel,” says Stanford Graduate School of Business Marketing Professor Zakary Tormala.
STANFORD GRADUATE SCHOOL OF BUSINESS —Suppose someone says, “I think it’s the right thing to do.” Or “I feel it’s the right thing to do.” It’s the same [...]
Posted in Research News on Oct 20th, 2009
Experts can be more persuasive by expressing uncertainty, argues Stanford Graduate School of Business marketing professor Zakary Tormala.
STANFORD GRADUATE SCHOOL OF BUSINESS — Zakary L. Tormala’s research flies in the face of logic. If you’re an expert and make your points with confidence, people will be far more convinced than if you sound uncertain. Right?
Well, [...]
Posted in Research News on Oct 17th, 2009
“Our prosperity depends on innovative thinking. Instead of bailing out behemoths that are ‘too big to fail,’ we must remember that mom-and-pop businesses, garage start-ups, and small ventures are the reason we succeed.”
– Amy Wilkinson, MBA ‘02, blogging in USA Today. She was a public policy scholar at the Woodrow Wilson Center until August 2009 [...]
Posted in Research News on Oct 13th, 2009
The financial impact of regulating coal-fired power plants that produce carbon dioxide emissions under a cap-and-trade system will be much less than previously projected according to research by Stanford Business School Professor Stefan Reichelstein and doctoral student Ozge Islegen.
STANFORD GRADUATE SCHOOL OF BUSINESS — There’s good news for supporters of the Waxman-Markey climate bill from [...]
Posted in Research News on Oct 3rd, 2009
Just hearing about the economic chaos of an economic bubble with over-hyped and overvalued stocks won’t necessarily save investors from future economic disaster. First-hand experience appears to be necessary to avoid future bubbles say researchers.
STANFORD GRADUATE SCHOOL OF BUSINESS—Investors who lived through the dot-com bubble are unlikely to forget it. But although the still-raw details [...]
Posted in Research News on Oct 2nd, 2009
For years major shareholders have registered their dissatisfaction corporate management through the Wall Street Walk, selling their shares. Business School researchers Anat Admati and Paul Pfleiderer find that this threat—with its potential to cause a stock price fall—can significantly impact the behavior of top management in the firm in question.
STANFORD GRADUATE SCHOOL OF BUSINESS—Whose job [...]
Posted in Research News on Sep 30th, 2009
Why do some geographic areas — such as California’s Silicon Valley — produce so many entrepreneurial companies? The answer may be workplace peers. Working with former entrepreneurs makes individuals more likely to start their own businesses, says Professor Jesper Sørensen of the Stanford Graduate School of Business.
STANFORD GRADUATE SCHOOL OF BUSINESS — Entrepreneurs are people [...]
