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STANFORD UNIVERSITY — Like politicians who adopt regional accents to appeal to local audiences, the manufacturers of potato chips vary the wording on their bags to convey their products’ authenticity in different ways to different buyers. Stanford researchers have analyzed the marketing language on bags of potato chips and found that whether you crunch an [...]

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STANFORD UNIVERSITY —Across the United States there are more than a dozen major sites where soil and groundwater are contaminated with substantial amounts of uranium — a highly mobile, radioactive element. Most of the contamination is from poor disposal practices at mines or plants that processed uranium-rich ore for power plants or nuclear weapons, or [...]

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STANFORD GRADUATE SCHOOL OF BUSINESS — The key to happiness lies in the choices you make, or so they say.  Yet, new research by long-time collaborators Jennifer Aaker, Cassie Mogilner, and Sep Kamvar suggests that people don’t make choices based on a single or shared notion of happiness. In “How Happiness Impacts Choice,” a paper [...]

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As markets around the world slump, sputter and slump again, China maintains the fastest-growing economy. But despite the country’s boom, it has fallen behind in making sure its children will be healthy, strong and smart enough to cash in on it. About 30% of children living in China’s rural areas are anemic – sick with [...]

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STANFORD UNIVERSITY — As a youngster, Joanne Pasternack thought she knew exactly what she wanted to be when she grew up — first an Olympic figure skater and then a pediatrician.  Instead, she has ended up in a totally different realm —professional football, where she works as the director of community relations and philanthropy for [...]

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Silvio Berlusconi has been a force in Italian politics during the past two decades. As the country’s prime minister and richest man, the media mogul managed to slip through sex scandals and criminal charges only to be forced out of office by Europe’s debt crisis. As a new government led by economist Mario Monti takes [...]

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STANFORD UNIVERSITY—Blaming leaders in America and abroad for not doing enough to combat climate change, former United Nations Secretary General Kofi Annan said continued failure to tackle the problem will result in worldwide hunger, social unrest, and political turmoil. “Without action at the global level to address climate change, we will see farmers across Africa [...]

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STANFORD UNIVERSITY – If you feel overwhelmed by social media, you’re hardly the first. Think of Europeans of the 17th and 18th centuries. They suddenly had to cope with the Copernican Revolution, the invention of the printing press, the exploration of the New World, and public postal systems that became the equivalent of Facebook, Twitter, [...]

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STANFORD GRADUATE SCHOOL OF BUSINESS — As Americans tune in to the debate preceding the next election, some will hear hypothetical questions about candidates. You might get a phone call, for example, asking how likely you would be to vote for so-and-so if she’d hired an illegal immigrant, or if such-and-such a candidate opposed gay [...]

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