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Market Rebels Can Make or Break Product Demand

Aug 27th, 2009

Activists who defy authority and can use unconventional techniques to mobilize masses for change are the subject of a new book by Professor Hayagreeva Rao. They’ve been around since Henry Ford was an entrepreneur.

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Also on Stanford Knowledgebase:

  1. Readers’ Favorites for August: From Bonuses to Market Rebels
  2. China’s Youku: Video On-Demand for the Masses
  3. How Markets Are Made and Broken by Social Activists

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