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July 2, 2009

Mayo Social Media

If you are interested in how an organization incorporates social networking into its operation, check out an interview that Guy Kawasaki conducted with Lee Aase of the renowned Mayo Clinic. Aase explains the history of the Clinic's use of social media and how effective it has proven.



December 7, 2008

Edward Norton's $9 billion Housing Project

Well, not just Edward Norton’s personal project; it’s a family business called Enterprise Community Partners. However, the actor plays a lead role in this company. This year he was presenting the Social Enterprise of the Year award to none other than his grandmother, Patty Rouse. Mrs. Rouse received this high civic award for her role in Enterprise Community Partners that she cofounded with Norton's grandfather, real-estate developer, James Rouse.

The Enterprise is a hybrid of for-profit and non-profit. It is dedicated to the development of low-income and middle-class affordable housing, and revitalizing decayed neighborhoods. Edward Norton’s first job was with the Enterprise, and his latest contribution to the family business, the Solar Neighbors program, is the route the company adheres to in order to continue with affordable housing construction. The Enterprise is highly influential, though not known in general circles.

To learn more, read the article in the December/January issue of Fast Company in Jackson's periodicals collection or online.




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