Don't Sell -- Connect !
If you want to get your point across, start a conversation. In the March 2008 issue of Jungle, Sally Hogshead points out that if you want to get noticed in today’s business environment you must become a conversationalist. There is a definite shift afoot in today's business environment from 'selling' to 'connecting'. For example, you can no longer march into an interview with a list of talking point based on your strengths; you must be ready to engage the interviewer in conversation. So how to get going? The author offers five simple steps:
1. Ask questions
2. Understand your audience's true motivation
3. Smile (an oft-forgotten basic)
4. Let go of some control
5. Google the #$%!! out of anyone with whom you need to connect
Read online or the print issue in Jackson Library.

