When Is Free Free ?
Ed Batista, GSB Alum and instructor, reviews a recent presentation in San Francisco by Chris Anderson about his new book Free: The Future of a Radical Price. Especially interesting is the idea of the promotion of celebrity, and of 'quantifiable reputation', something which may now be possible with social networking, where one can constantly track "friends" and "followers". Ed goes on to reflect on his experience as an executive coach, and how that relates to these developments.


