Mickey 2.0
Two centuries ago Robert Burns famously wrote "The best laid schemes o' Mice an' Men, gang aft agley". Words to be heeded, perhaps, by top dogs at Disney today. According to an article in the New York Times, the corporation is embarking on a risky remake of its pop culture fixture Mickey Mouse. A new, more cantankerous and cunning Mickey will make his appearance in a coming video game. For decades Mickey has been carefully preserved in cultural formaldehyde, but the market for mouse momentos has been shrinking, so Disney execs feel it is time to update their icon for a new generation. They know they are treading on thin ice. Remember 'New Coke'?
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Posted, in Business News,Marketing, by Paul Reist on November 6, 2009 | Permalink
