Casttoos
The entrepreneurial inspiration can come from the most unusual sources. For Jess Smith, the studio art grad, the idea of his very successful business was born out of misery of fractured bones as a result of the bicycle accident. Jess painted his whole wrist cast, and when his doctor saw it, he really liked the design and said that he would gladly buy such art if someone offers. Thus, the idea of Casttoos has emerged. It’s simple; the design is printed on the adhesive film which melts into cast after 10 seconds of hairdryer blowing. And the world seems to notice and to like it. How big is Jess’s market? In his words, about 10 percent of the population is healing from a broken bone at any given point in time. You can read this short feature called “If it’s Broke, decorate it!” in July issue of Entrepreneur magazine in Jackson library, and do as I did: go to the company’s website and check out designs yourself.
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Posted, in Entrepreneurship, by Zina Shapiro on June 19, 2009 | Permalink
