Will Changethis Change You ?
Changethis is an online magazine GSB Professor Bob Sutton recently touted on his blog. By his reckoning it may be more fascinating reading than the Harvard Business Review -- though he is hasty to add that HBR remains at the apex of required reading for today's business literate (by way of disclaimer, Sutton admits he has published in both.) Recent highlighted titles from Changethis include 'The Freak Factor: Discovering Uniqueness by Flaunting Weakness', 'The New Rules of Viral Marketing: How Word of Mouse Spreads Your Ideas for Free', 'The New Time Management: Simply Focus on the Fundamentals, and Toss Away the Tips', and 'Trust Economies: Investigation Into the New ROI of the Web', among others. If your appetite has been whetted, read more.
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Posted, in Suggested Readings, by Paul Reist on April 16, 2008 | Permalink
