'Made to Stick' goes national
GSB Professor Chip Heath and his brother Dan, co-authors of the hot new book Made to Stick: Why Some Ideas Survive and Others Die, will be making an appearance on the NBC Today Show, tomorrow, Wednesday January 3. Their book is being released next week, and the Heaths hope to get in some last-minute national coverage. To catch them make their new book "stick", tune in between 7:30 and 8:00 AM PST Wednesday.
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Posted, in Faculty Research, by Paul Reist on January 2, 2007 | Permalink
