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Business101 Workshops
The Art of Negotiation (Session I)
Speaker:
Katherine Barr, Consultant, Vantage Partners
Overview:
Knowing how to effectively negotiate is a powerful skill in the business world, whether for negotiating a job offer, promotion or raise, strategic planning or problem solving within a project team, or managing relationships with partners or vendors. This interactive session offers insight into key negotiation tools that were first created by the Harvard Negotiation Project and introduced in the best-selling book Getting to Yes (used in major MBA programs globally), and are now being used successfully by thousands of companies around the world.
Good for people interested in: Business Management, Consulting, General Business Skills
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Introduction to Marketing (Session I)
Speaker:
Cammie Dunaway, Chief Marketing Officer, Yahoo!
Overview:
This session will present some of the most popular tools and concepts that are used by marketers around the world, with special emphasis on marketing in innovative, entrepreneurial companies. These tools are part of a course entitled "Global Entrepreneurial Marketing" that we teach in the Stanford Technology Ventures Program. Many of them are also used in leading MBA programs. They have also been battle tested by over 100 startups and a number of leading companies, including Microsoft, Apple, Applied Materials, Ernst & Young, and many more.
Good for people interested in: Marketing, Business Management, Consulting, General Business Skills, Undecided majors
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Breaking into Business (Session I)
Speaker:
Professor Alex Gould, Stanford Department of Economics
Ngai-Chi Chung, Marakon Associates
Vikram Kumar, XDx
Harrison Tang, Spokeo.com
Overview:
This workshop is designed for students who are interested in business but do not necessarily have finance or economics majors, and have no prior business work experience. Professionals and faculty members will share their expertise on how to make yourself a more attractive business candidate during your Stanford career. The workshop includes practical tips on adapting your resume for business applications, finding a business position with no past experience, and how to use the alumni network to connect with people who had your major and then broke into business. Professional advice will also include what businesses are looking for in terms of involvement in student organizations and relevant coursework that enhance business skills.
Good for people interested in: Business Careers, Business Management, Consulting, Finance, Entrepreneurship, Pre-law and Law, Business Job Search Advice, Healthcare, Undecided majors
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Jumpstart your Marketing Career (Session II)
Speaker:
Professor Tom Kosnik, Stanford Technology Ventures Program
Overview:
This session provides descriptions of the many marketing roles and responsibilities that you usually encounter in high technology marketing companies. Also explanations of additional marketing roles in a more "low tech" environment, such as Starbucks Coffee and others. Lots of interesting insights from a woman who has had a fascinating marketing career, in industries that included helicopters, aerospace, telecommunications, and software.
Good for people interested in: Business Management, Consulting, Marketing, Business Job Search Advice, Undecided majors
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Leveraging your Engineering Degree (Session II)
Speakers:
Professor Reginald Mitchell, Stanford Mechanical Engineering Department
Lesley Dobbins, Kokka & Hsu
Yipeng Liu, Stream Processor, Inc
Regina Wallace-Jones, Angel Investor
Overview:
This session is especially helpful for engineering students. During this workshop, speakers will discuss how to leverage their technical academic training in engineering and technical work experience to build a successful career in business, patent preparation and prosecution, and engineering management. Various perspectives ranging from recent alumni, Stanford Professors, and a technology Angel Investor will be presented. Topics include working lifestyle in a tech lab, the business challenges of managing a technical start-up, choosing the patent engineer route, and the risks and rewards for engineers transitioning into finance and consulting related industries.
Good for people interested in: Business Management, Product Management, Engineering, General Business Skills, Engineering Consulting, Patent Engineering
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Take the Lead: Business Leadership at Every Level (Session II)
Speaker:
Burke Robinson, Consulting Professor, Stanford Management Science & Engineering
Overview:
What Is That Thing You Do When You Lead?
This interactive workshop will explore individual leadership styles and how they affect a workplace. The talk will be given by Professor Burke Robinson and will center on an interactive, small-group leadership exercise on Blizzard Survival to help attendees understand their own leadership styles. Professor Robinson has worked with top management teams and boards of directors of several dozen Fortune 500 firms worldwide to help them create and realize value through strategic leadership and management, business development, risk management, and decision analysis. Topics that will be covered in his talk include the need for leaders to make good decisions, tuning up your intuition with logical analysis, how leaders develop creative alternatives, using inquiry and advocacy to move slowly up the ladder of inference, and appreciating MBTI personality differences in leadership styles. Professor Robinson will also tell the Abilene Paradox story, and give insights and lessons learned. After the talk, a PDF of the presentation will available for participants.
Good for people interested in: Business Management, Consulting, General Business Skills
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Business from Ground Zero: Perspectives from a new CEO (Session I)
Speaker:
Seth Sternberg, Co-founder and CEO, meebo
Overview:
Ever wonder what it's like to be a CEO? What does it take to make big decisions at a startup, anyway? This session, featuring the CEO of Meebo, Seth Sternberg, will provide insight into the wide spectrum of CEO responsibilities: from creating an idea and building the team, to funding and growing the company. Other topics such as mentors and challenges as a CEO will also be discussed. Bring all your questions and be prepared for an interactive session when you get to step into Seth's shoes and try for yourself!
Good for people interested in: Business Management, Entrepreneurship, Venture Capital, Consulting, Marketing, Finance, General Business Skills
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PowerPanels
Business Trends in Latin America (Session II)
Speakers:
Jorge Zavala, CEO, TechBA
Carlos Baradello, General Partner, Sienna Ventures
Marcelo de Lima, Director of Marketing, ViVOTech Inc.
Constanza Nieto, Founder & CEO, GaussSoft, Inc.
Ricardo Sardenberg, Founder, Movelus Technologies
Celina Rodríguez, CEO, Rodriguez Media Productions (moderator)
Overview:
Representatives from different industries (e.g. finance, tech, manufacturing, energy/utilities) with experience working in different countries discuss the current trends and changes in the business climate in Latin America. How are business policy and financial challenges being addressed? What are the common business strategies across the region? What industries/areas appear to be the most promising over the next ten to fifteen years?
Good for people interested in: Global Business, Entrepreneurship, Business Management, Consulting, Engineering, Marketing, Undecided major
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Inside the Boardroom (Session I)
Speakers:
Nicholas Teti, CEO & Chairman, Isolagen
Bruce MacGregor, Chief Capabilities Officer, IDEO
Camille Samuels, Partners, Versant Ventures
Overview:
Have you ever wondered what happens behind the doors of an executive boardroom? Come find out at our “Inside the Boardroom” panel featuring three prominent figures from various facets of the corporate world. This moderated panel will give valuable insights and first-hand accounts of how executives deal with pressure situations, make high-level decisions and set up guidelines and goals to guide the progress and success of an organization. For the last twenty minutes the moderator will open the floor up to students during our question and answer period. So take the time to come learn about the in and outs of being a leader in the business world.
Good for people interested in: Business Management, Venture Capital, Healthcare, General Business Skills
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Hot Markets (Session II)
Speakers:
Trae Vassallo, Partner, Kleiner Perkins Caufield Byers
Marianne Wu, Partner, Mohr Davidow Ventures
David J. Woodhouse, Vice President, Healthcare, Goldman Sachs
Seth Sternberg, CEO, Meebo
Overview:
Silicon Valley is famous for incubating emerging technology. What's generating the latest buzz? Where is the venture capital money going? What's the next "Big Thing"? Hear the latest about "Web 2.0", Clean Energy, Bio-tech and other industries that are on the horizon and will change the world as we know it.
Good for people interested in: Global Business, Entrepreneurship, Business Management
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