Stanford University Design Guidelines


		Usage Guidelines : Signatures

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Color Using a University signature on a communication clearly identifies it as being from Stanford. Signatures will be most effective if they are always used in a consistent manner. Please conform to these color standards whenever using a Stanford signature. Although only vertical signatures are shown here, these color guidelines apply to all University and school and program signatures, in both vertical and horizontal configurations. Signature artwork is available in the download section. Two-color Signature One-color Signature Background Colors School and Program Signatures Signature without Seal Signature with Block "S" with Tree Signatures on Non-printed Materials

Two-color Signature The preferred color presentation for Stanford University signatures is in two colors. The Stanford seal is Cardinal, and the type and underscore are black. top of page
	Two-color signature


One-color Signature A one-color black signature is available for use when the preferred two-color version is not possible or appropriate. top of page
	Black signature

Background Colors The signature may be placed on any background color that provides sufficient contrast. When placing the signature on a dark background, the lettering and underscore are white, while the seal is either Cardinal or black. top of page
	Two-color signature on light background	One-color signature on light background


	Two-color signature on dark background	One-color signature on dark background

School and Program Signatures All color guidelines for the Stanford University signature apply to all Stanford school and program signatures. The name Stanford, the school or program name, and the underscore always appear in the same color, either black or reversed to white. top of page
	School and Program Signatures

Signature without Seal The Stanford signature without the seal may be displayed in Cardinal, black, or white. Signatures may be placed on any background that provides sufficient contrast for the signature to be clearly legible. The Stanford name and the underscore always appear in the same color. top of page
	Signature without seal in Cardinal


	Signature without seal in black


	Signature without seal in white


Signature with Block "S" with Tree The preferred version of the Stanford signature with Block "S" with Tree uses three colors: Cardinal, green and black. Black and Cardinal versions of the signature with Block "S" are available, for use when the green color is not possible or appropriate. The Cardinal or black signatures may be placed on white or light-colored backgrounds. The white signature may be placed on any dark-colored background that provides sufficient contrast. top of page
	Three-color signature on white or light-colored background


	Black signature on white background and black and white signature on dark-colored background


	Cardinal and black signature on white background and Cardinal and white signature on dark-colored background


Signatures on Non-printed Materials Stanford signatures may be etched on glass, embossed, debossed and engraved. They may be applied to various materials such as fabric, metal, plastics, etc. Always check the signature for quality during the production process. If using a low resolution reproduction method or if the signature is sized very small, use the Stanford signature without seal. top of page	Signature without seal engraved in metal	Signature without seal on T-shirt