Stanford University Stanford University Design Guidelines
Usage Guidelines : Block "S" Symbols
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Color
The Stanford Block "S" symbols are among our most widely recognized identity emblems, and will be most effective if they are always used in a consistent manner. Please conform to these color standards whenever using a Stanford Block "S". Block "S" artwork is available in the download section.

Block "S" with Tree, Two-colors
Block "S" with Tree, One-color

Plain Block "S"

Background Colors
Block "S" Symbols on Non-printed Materials

Block "S" with Tree, Two-colors
For the Stanford Block "S" with Tree, the preferred presentation is in two colors: Cardinal and green. The line around the tree and the line within the outside edge of the letter "S" are always shown in white.

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Block 'S' Symbol with Tree - Two Colors
Block "S" with Tree, One-color
The Block "S" with Tree in Cardinal or black may be used when the preferred two-color version is not possible or appropriate. The background field of the tree should be white. The Block "S" with Tree may be rendered in gold or silver foil stamping when printing on the highest quality communications.

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1-color Cardinal Block 'S' with Tree
One-color Cardinal Block "S" with Tree
1-color black Block 'S' with Tree symbol
One-color black Block "S" with Tree
The one-color Block "S" with tree may also be depicted in white when placed on a black or Cardinal background. The background field of the tree and outline of the "S" should match the color of the paper stock. Block 'S' with Tree symbol, Cardinal, reversed
Cardinal Block "S" with Tree, reversed (shown on Cardinal background)
Block 'S' with Tree symbol, black, reversed
Black Block "S" with Tree, reversed (shown on black background)
Plain Block "S"
The Plain Block "S" in Cardinal is the preferred color presentation; it may reverse to white on a Cardinal background.

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Cardinal Plain Block 'S'
Cardinal Plain Block "S"
White Plain Block 'S' on Cardinal background
White Plain Block "S" on Cardinal background
The Plain Block "S" may be shown in one-color black or reverse to white on a black background when the Cardinal version is not possible or appropriate. The Plain Block "S" may be rendered in gold or silver foil stamping on the highest quality communications. Cardinal Plain Block 'S'
Black Plain Block "S"
White Plain Block 'S' on Cardinal background
White Plain Block "S" on dark background
Background Colors
The Block "S" symbols are most effective when placed on white, off-white, neutral, or very light-colored backgrounds. There is a special version of the Block "S" with Tree artwork for use on dark backgrounds with insufficient contrast. The artwork incorporates an additional white rule around the exterior edge of the Block "S" to separate it from the colored background. Always download correct artwork.

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Block 'S' with Tree on light background
Block "S" with Tree on light background
Block 'S' with Tree
on dark background
Block "S" with Tree on dark background
Block "S" Symbols on Non-printed Materials
The Block "S" symbols may be etched on glass, embossed, debossed and engraved. They may be applied to various materials such as fabric, metal, glass, ceramics, plastics, etc. They may be created in architectural materials for signage. Always check the Block "S" symbols for quality during the production process.

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 Block'S'with Tree  ENGRAVED IN METAL
Block "S" with Tree engraved in metal
Block
Block "S" with Tree on merchandising item