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Usage Guidelines : Avoid Mistakes | ||
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Design Guidelines Home |
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In order to optimize the effectiveness of our University emblems, it is important to use them correctly. When emblems are modified, their ability to communicate the standard of excellence that is the hallmark of Stanford University is diminished. The examples below show unacceptable renditions of the Stanford emblems. If you have any questions about emblem artwork, please contact the Director of Business Development at trademarks@stanford.edu or (650) 723-3331. | |
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Block "S" Artwork Please do not alter the Block "S" artwork in any way. |
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 Do not substitute colors  Do not distort the artwork Do not remove the outline rule |
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 Do not reverse the colors  Do not tilt the Block "S" - always place it in an upright position |
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 Incorrect |
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 Correct; uses special version of Block "S" artwork |
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Do not place the standard Block "S" artwork on a dark background. There is a special version of the seal artwork for use when there is insufficient contrast between the "S" and background colors. The artwork incorporates an additional white line around the exterior edge of the "S" to separate it from the colored background. |
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Seal Artwork Please do not alter the seal artwork in any way. |
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Do not reverse the colors |
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Do not substitute colors |
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Do not color in the seal |
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Do not place other images or program identities into the seal |
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 Do not create a pattern with the seal |
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 Do not place the seal on a busy, cluttered, or confusing background |
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 Incorrect |
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 Correct; uses special version of seal artwork |
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Do not place the standard seal artwork on a dark background. There is a special version of the seal artwork for use when there is insufficient contrast between the seal and background colors. The artwork incorporates an additional white line around the exterior edge of the seal to separate it from the colored background. |
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 Do not incorporate the seal into illustrations |
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 Do not use more than one seal on the surface of a communication |
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Signature Artwork Please do not alter the signature artwork in any way. |
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 Do not alter the color of signatures in any way |
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 Cardinal and black colors should not be swapped |
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 A Stanford signature should not be placed on a busy or confusing background |
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 A Stanford signature should not be placed on a background that does not provide sufficient contrast |
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 Do not place a department name in a signature without prior authorization |
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 Do not alter the typeface, replace, or add any type in a signature |
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 Do not produce a one-color Cardinal signature |
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Color Always use the correct Cardinal color and follow the color guidelines. |
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 Do not substitute any other red for Cardinal |
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