Stanford University Stanford University Design Guidelines
Design Elements : Typography
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Sabon
News Gothic
Letters, Presentations, and Desktop Publishing
Web Fonts

Consistency of typography is one way to create a consistent look across Stanford communications. There are two recommended typefaces used on University communications: Sabon and News Gothic. The two typefaces have been carefully selected to complement one another and to provide flexibility for a wide variety of typographic needs. Refer to the Usage Guidelines for information on obtaining these typefaces.

Sabon
The Sabon typeface is traditional in nature. Sabon is the typeface used in the design of the Stanford signatures, and its use on communications provides design continuity.

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Sabon Typeface
News Gothic
News Gothic is a compact sans serif typeface useful in information intensive designs such as graphs, charts and tables. It provides an alternative display face for headlines or text when a more contemporary look is preferred.

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News Gothic Typeface
Letters, Presentations and Desktop Publishing
System fonts (such as Times or Arial), which are already installed on computers, are acceptable for all letters, presentations and other desktop publishing.

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Web Fonts
"Arial, Helvetica" or "Verdana, Arial, Helvetica" are the recommended font settings for HTML text in Web pages. Other default HTML fonts, such as Times, are also acceptable. When larger or stylized text is needed in Web pages for section titles, page titles, or navigation buttons, it is recommended that GIF images be created using the Sabon or News Gothic font.

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