Stanford University Design Guidelines


		Design Elements : Color

	Identity Colors The colors that have been developed as part of Stanford's identity are based on Stanford's historic use of color. The clear colors of the Northern California landscape and the rich, natural tones of our campus architecture provide the foundation for the supporting color palettes.

	Cardinal The official Stanford color is Cardinal, a rich deep tone of red which has long been associated with the University. The use of Cardinal provides a way to clearly identify a communication as part of Stanford.		Cardinal Pantone 201 History of Color Cardinal


	Black, White and Sandstone Black, white and sandstone complete the identity color system, and are based on the colors of Stanford's distinctive campus architecture.		Black, White and Sandstone Identity Color Specifications


	Supporting Color Palettes While the use of identity colors is the best way to create an effective Stanford "look" on communications, other colors are also needed in design layouts. These color palettes have been designed to complement Cardinal and allow it to stand out, while providing flexibility on a variety of communications. top of page

	Neutral Color Palette		Neutral Color Palette Specifications


	Deep Tone Color Palette		Deep Tone Color Palette Specifications


	Bright Color Palette		Bright Color Palette Specifications

	top of page