Sample Searchworks Subject Terms:

• Ambivalence
• Persuasion (Psychology)
• Persuasion (Rhetoric)
• Rhetoric
• Rhetoric and Debate
• Crowds
• Collective Behavior
• Decision Making
• Leadership
• Uncertainty

Suggested Databases:

• Academic Search Premier - add ("choose databases"): America: History and Life, Communication and Mass Media Complete, Film and TV Literature Index, MLA (Literature)
• Proquest Social Sciences Databases: you can search all at once, or select one or more of these:
• IBSS (International Bibliography of the Social Sciences)
• PsycINFO
• Sociological Abstracts
• Ethnic NewsWatch
• Alt-Press Watch
• GenderWatch
• Polling Databases
  • Polling the Nations
  • iPoll databank @ the Roper Center for Public Opinion Research

Marketing and Advertising Resources

Interesting Websites from Internet Public Library

• Powers of Persuasion: Poster Art from World War II- A collection of propaganda posters used by the U.S. government to explain and promote the war effort in Europe and the Pacific.
• Wall Street Journal Opinion Pieces
• Pew Global Attitudes Project