Virtual Film Festival @ Sundance

From Kotatu, at this year's Sundance Film Festival there will be a "virtual festival" called "Chrysler in the Movies: Virtual Film Competition," where people can submit their own homemade movies created from the game The Movies. The competition will even have an online awards ceremony for the winners. Is this another step in machinima becoming a legitmate artform, or another step in it's commodification (and I wonder if I need to have a Chrysler vehicle in my movie for it to be eligible for a prize?)

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