Stanford GSB Marketing Club

Marketing Club Treats Tech Marketing Alums to Dinner

kallenby — Wed, 09 Mar 2011 02:51:58 +0000

Two GSB alums joined 12 MBAs for dinner to discuss tech marketing career paths, explore what the jobs look like day-to-day, and share the best classes to take at the GSB to prepare for a career in tech marketing. Each MBA student was able to ask a question of the alums. Topics ranged from how to break into the industry to the future of media.

The dinner was the second in the Marketing Leadership Alumni Dinner series.

Prof. Aaker’s Happiness Research Profiled in Fast Company

kallenby — Tue, 08 Mar 2011 22:43:38 +0000

Fast Company profiles GSB Marketing Professor Jennifer Aaker and her research on happiness. Prof. Aaker is teaching students and companies (such as AOL, Adobe, Facebook) how to sell and spread happiness. Read this awesome article here.

Marketing Resume Tips & Resources

kallenby — Thu, 18 Nov 2010 22:43:31 +0000

Recruiting is now in full swing for both MBA1s and MBA2s. In addition to the GSB Marketing Manual emailed to members, below are GSB resources available to help you write effective resumes & cover letters, prep for interviews, negotiating offers, etc. (Resources only available to those with permission to access the GSB network)

Resume Help

Resume template
Sign up for cover letter reviews
Verbs to use in resumes
Cover letter templates
… and more

Interview Preparation

Behavioral interview prep worksheet
Marketing Ace the Case
Case interview workshop
Sample questions
PSR (problem, solution, resolution) worksheet

Consumer Products Industry Roadmap

Vault Insider Guides
How to get a job in CPG

Other Industry Roadmaps

How to Conduct a Job Search

GSBers Pack in for Info on Stanford’s d.School

kallenby — Wed, 17 Nov 2010 07:59:32 +0000

When people speculate why Stanford has such an eye for innovation some point to Silicon Valley and some point to the prestigious design program, the d.School. The interdisciplinary program brings grad students together from across the University and teaches them design thinking with real-life projects that try to solve company’s problems…and even alleviate poverty. Powerful stuff.

That’s probably why the room was packed earlier this month when the GSB Marketing Club, Product Design & Manufacturing Club, and Social Venture Club hosted a panel for GSB students to learn more about the d.School, its process, its classes, and how much time it actually takes to take one of the classes.

Panelists included:

Mambi Madzivirie, Liberation Technologies
Katherine O’Gara, Play
Jen Paragallo, Launchpad
Nupur Srivastava, Extreme Affordability
Emily Ma, Design Fellow
Ian Ferguson

Prof. Baba Shiv Teaches “Marketing 101″ for Interviews

kallenby — Wed, 17 Nov 2010 07:56:55 +0000

Unlike other business schools, the GSB puts the core marketing MBA1 class in the winter quarter. What does this mean for marketing interviews? That GSB students are usually the only b-school internship seekers who haven’t recently been tested on the 4Ps and 3Cs.

Prof. Baba Shiv to the rescue with “The Power of Marketing” (aka “Marketing 101″). In an illuminating session sponsored by the GSB Marketing Club, Baba (as he likes to be called) laid out traditional marketing frameworks for MBA1s and MBA2s about to embark on marketing interviews. Concepts included:

The 4Ps
The 3Cs
Segmentation…and when to base segmentation on usage versus demographics
Market penetration
The Blue Ocean Strategy
The purchase funnel
…and more

GSB Marketing Club members will be receiving the full PowerPoint presentation via email.

Kicking Off the Marketing Leadership Dinner Series

kallenby — Wed, 17 Nov 2010 07:55:00 +0000

Thursday Oct. 28, the GSB Marketing Club kicked off its new Marketing Leadership Dinner Series. Katie Storey (GSB ’11) of The Clorox Company, Daniel Wiser (GSB ’07) of Attune Foods, and Patrick Finn (GSB ’07) of method joined fourteen Marketing Club members for dinner and a discussion of consumer goods marketing. The group talked about passion and drive, typical career paths, daily challenges, and work-life balance. They enjoyed a 3-course meal while discussing the joy of marketing tangible products that make a difference in people’s every day lives and exploring the difference between a day-in-the-life of a brand manager at a large consumer goods company versus a smaller organization.

The Marketing Leadership Dinner Series will continue in the coming winter and spring with focuses on technology/emerging media and luxury/niche marketing, respectively.

Learning to Sketch with IDEO

kallenby — Wed, 17 Nov 2010 07:51:48 +0000

Design thinking powerhouse IDEO visited campus in late October. The GSB Product Design & Manufacturing Club hosted a sketching workshop for GSB students with IDEO Senior Product Designer Peter MacDonald. Marketing Club members made quite a good showing at this design workshop.

MBA students practiced using the *other* side of their brains, embraced their childhood love of crayons and Sharpies, and learned how to convey ideas better visually as Peter led the class through actual sketching exercises. Students traced photos of chairs, developed “improved” chair designs, and then practiced drawing shoes, all while learning about shading, perspective, and wire frame drawing.

See what students created yourself in this video from the Product Design & Manufacturing Club.

Just Do It: Nike VP Chats with Students about Company Growth

kallenby — Wed, 17 Nov 2010 07:46:44 +0000

The GSB Marketing Club, Sports Management Club, and Consulting Club hosted Nike representatives in October. Founded by GSB alum Phil Knight, Nike has grown to one of the world’s best known brands.

Andy Campion, VP/CFO of the NIKE brand, spoke with students about the growth that has led NIKE to become the global leader in athletic footwear, apparel and equipment, and their ambitious plans to become a $27B company by 2015.

A Nike recruiter participated in the event, discussing careers at Nike. The company recruits on-campus at the GSB for positions in Strategy, Finance, and International Development, and MBA Marketing positions are open to students through Nike’s online system.

Welcome to Our New Website

kallenby — Wed, 17 Nov 2010 07:39:44 +0000

Welcome to the GSB Marketing Club’s new website! We are excited to be able to share with you here everything we have going on in the 2010-2011 academic year and beyond. From career info, to panels, to advice from alums in marketing, to Stanford d.School opportunities, to take-aways from on-campus events, we hope to inspire you to think about the intersection of innovation and marketing.

Our club wants to make sure that marketing isn’t solely left to brand managers – we’re aiming to be relevant to MBAs interested in brand, entrepreneurship, retail, small companies, e-commerce, and more. Always feel free to reach out with any comments and ideas.

You can email us at: marketing_club_leadership@gsb.stanford.edu