Category Archives: Marketing Faculty

Prof. Aaker’s Happiness Research Profiled in Fast Company

Posted on March 8, 2011 by kallenby

Fast Company profiles GSB Marketing Professor Jennifer Aaker and her research on happiness.  Prof. Aaker is teaching students and companies (such as AOL, Adobe, Facebook) how to sell and spread happiness.  Read this awesome article here.

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Prof. Baba Shiv Teaches “Marketing 101″ for Interviews

Posted on November 17, 2010 by kallenby

Unlike other business schools, the GSB puts the core marketing MBA1 class in the winter quarter.  What does this mean for marketing interviews?  That GSB students are usually the only b-school internship seekers who haven’t recently been tested on the … Continue reading →

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