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Category Archives: d.School
Fast Company profiles GSB Marketing Professor Jennifer Aaker and her research on happiness. Prof. Aaker is teaching students and companies (such as AOL, Adobe, Facebook) how to sell and spread happiness. Read this awesome article here.
When people speculate why Stanford has such an eye for innovation some point to Silicon Valley and some point to the prestigious design program, the d.School. The interdisciplinary program brings grad students together from across the University and teaches them … Continue reading
Design thinking powerhouse IDEO visited campus in late October. The GSB Product Design & Manufacturing Club hosted a sketching workshop for GSB students with IDEO Senior Product Designer Peter MacDonald. Marketing Club members made quite a good showing at this … Continue reading