Category Archives: d.School

Prof. Aaker’s Happiness Research Profiled in Fast Company

Posted on March 8, 2011 by kallenby

Fast Company profiles GSB Marketing Professor Jennifer Aaker and her research on happiness.  Prof. Aaker is teaching students and companies (such as AOL, Adobe, Facebook) how to sell and spread happiness.  Read this awesome article here.

Posted in Marketing Courses, Marketing Faculty, d.School | Comments Off

GSBers Pack in for Info on Stanford’s d.School

Posted on November 17, 2010 by kallenby

When people speculate why Stanford has such an eye for innovation some point to Silicon Valley and some point to the prestigious design program, the d.School.  The interdisciplinary program brings grad students together from across the University and teaches them … Continue reading →

Posted in Entrepreneurship, Product Design, d.School | Comments Off

Learning to Sketch with IDEO

Posted on November 17, 2010 by kallenby

Design thinking powerhouse IDEO visited campus in late October. The GSB Product Design & Manufacturing Club hosted a sketching workshop for GSB students with IDEO Senior Product Designer Peter MacDonald. Marketing Club members made quite a good showing at this … Continue reading →

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Welcome to Our New Website

Posted on November 17, 2010 by kallenby

Welcome to the GSB Marketing Club’s new website!  We are excited to be able to share with you here everything we have going on in the 2010-2011 academic year and beyond.   From career info, to panels, to advice from alums … Continue reading →

Posted in Brand, Career, E-Commerce, Entrepreneurship, Retail, Tech, d.School | Comments Off