Author Archives: kallenby

Marketing Club Treats Tech Marketing Alums to Dinner

Posted on March 9, 2011 by kallenby

Two GSB alums joined 12 MBAs for dinner to discuss tech marketing career paths, explore what the jobs look like day-to-day, and share the best classes to take at the GSB to prepare for a career in tech marketing.  Each … Continue reading →

Posted in Alums, Marketing Leadership Dinner Series, Tech | Comments Off

Prof. Aaker’s Happiness Research Profiled in Fast Company

Posted on March 8, 2011 by kallenby

Fast Company profiles GSB Marketing Professor Jennifer Aaker and her research on happiness.  Prof. Aaker is teaching students and companies (such as AOL, Adobe, Facebook) how to sell and spread happiness.  Read this awesome article here.

Posted in Marketing Courses, Marketing Faculty, d.School | Comments Off

Marketing Resume Tips & Resources

Posted on November 18, 2010 by kallenby

Recruiting is now in full swing for both MBA1s and MBA2s. In addition to the GSB Marketing Manual emailed to members, below are GSB resources available to help you write effective resumes & cover letters, prep for interviews, negotiating offers, … Continue reading →

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GSBers Pack in for Info on Stanford’s d.School

Posted on November 17, 2010 by kallenby

When people speculate why Stanford has such an eye for innovation some point to Silicon Valley and some point to the prestigious design program, the d.School.  The interdisciplinary program brings grad students together from across the University and teaches them … Continue reading →

Posted in Entrepreneurship, Product Design, d.School | Comments Off

Prof. Baba Shiv Teaches “Marketing 101″ for Interviews

Posted on November 17, 2010 by kallenby

Unlike other business schools, the GSB puts the core marketing MBA1 class in the winter quarter.  What does this mean for marketing interviews?  That GSB students are usually the only b-school internship seekers who haven’t recently been tested on the … Continue reading →

Posted in Career, Marketing Faculty | Comments Off

Kicking Off the Marketing Leadership Dinner Series

Posted on November 17, 2010 by kallenby

Thursday Oct. 28, the GSB Marketing Club kicked off its new Marketing Leadership Dinner Series.  Katie Storey (GSB ’11) of The Clorox Company, Daniel Wiser (GSB ’07) of Attune Foods, and Patrick Finn (GSB ’07) of method joined fourteen Marketing … Continue reading →

Posted in Alums, Brand, Career, Marketing Leadership Dinner Series | Comments Off

Learning to Sketch with IDEO

Posted on November 17, 2010 by kallenby

Design thinking powerhouse IDEO visited campus in late October. The GSB Product Design & Manufacturing Club hosted a sketching workshop for GSB students with IDEO Senior Product Designer Peter MacDonald. Marketing Club members made quite a good showing at this … Continue reading →

Posted in Product Design, d.School | Comments Off

Just Do It: Nike VP Chats with Students about Company Growth

Posted on November 17, 2010 by kallenby

The GSB Marketing Club, Sports Management Club, and Consulting Club hosted Nike representatives in October. Founded by GSB alum Phil Knight, Nike has grown to one of the world’s best known brands. Andy Campion, VP/CFO of the NIKE brand, spoke … Continue reading →

Posted in Brand, Retail | Comments Off

Welcome to Our New Website

Posted on November 17, 2010 by kallenby

Welcome to the GSB Marketing Club’s new website!  We are excited to be able to share with you here everything we have going on in the 2010-2011 academic year and beyond.   From career info, to panels, to advice from alums … Continue reading →

Posted in Brand, Career, E-Commerce, Entrepreneurship, Retail, Tech, d.School | Comments Off