Unlike other business schools, the GSB puts the core marketing MBA1 class in the winter quarter. What does this mean for marketing interviews? That GSB students are usually the only b-school internship seekers who haven’t recently been tested on the 4Ps and 3Cs.
Prof. Baba Shiv to the rescue with “The Power of Marketing” (aka “Marketing 101″). In an illuminating session sponsored by the GSB Marketing Club, Baba (as he likes to be called) laid out traditional marketing frameworks for MBA1s and MBA2s about to embark on marketing interviews. Concepts included:
- The 4Ps
- The 3Cs
- Segmentation…and when to base segmentation on usage versus demographics
- Market penetration
- The Blue Ocean Strategy
- The purchase funnel
- …and more
GSB Marketing Club members will be receiving the full PowerPoint presentation via email.