Design thinking powerhouse IDEO visited campus in late October. The GSB Product Design & Manufacturing Club hosted a sketching workshop for GSB students with IDEO Senior Product Designer Peter MacDonald. Marketing Club members made quite a good showing at this design workshop.
MBA students practiced using the *other* side of their brains, embraced their childhood love of crayons and Sharpies, and learned how to convey ideas better visually as Peter led the class through actual sketching exercises. Students traced photos of chairs, developed “improved” chair designs, and then practiced drawing shoes, all while learning about shading, perspective, and wire frame drawing.
See what students created yourself in this video from the Product Design & Manufacturing Club.