Two GSB alums joined 12 MBAs for dinner to discuss tech marketing career paths, explore what the jobs look like day-to-day, and share the best classes to take at the GSB to prepare for a career in tech marketing. Each MBA student was able to ask a question of the alums. Topics ranged from how to break into the industry to the future of media.
The dinner was the second in the Marketing Leadership Alumni Dinner series.
Fast Company profiles GSB Marketing Professor Jennifer Aaker and her research on happiness. Prof. Aaker is teaching students and companies (such as AOL, Adobe, Facebook) how to sell and spread happiness. Read this awesome article here.
Recruiting is now in full swing for both MBA1s and MBA2s. In addition to the GSB Marketing Manual emailed to members, below are GSB resources available to help you write effective resumes & cover letters, prep for interviews, negotiating offers, etc. (Resources only available to those with permission to access the GSB network)
- Resume template
- Sign up for cover letter reviews
- Verbs to use in resumes
- Cover letter templates
- … and more
Consumer Products Industry Roadmap
Other Industry Roadmaps
How to Conduct a Job Search
When people speculate why Stanford has such an eye for innovation some point to Silicon Valley and some point to the prestigious design program, the d.School. The interdisciplinary program brings grad students together from across the University and teaches them design thinking with real-life projects that try to solve company’s problems…and even alleviate poverty. Powerful stuff.
That’s probably why the room was packed earlier this month when the GSB Marketing Club, Product Design & Manufacturing Club, and Social Venture Club hosted a panel for GSB students to learn more about the d.School, its process, its classes, and how much time it actually takes to take one of the classes.
- Mambi Madzivirie, Liberation Technologies
- Katherine O’Gara, Play
- Jen Paragallo, Launchpad
- Nupur Srivastava, Extreme Affordability
- Emily Ma, Design Fellow
- Ian Ferguson
Unlike other business schools, the GSB puts the core marketing MBA1 class in the winter quarter. What does this mean for marketing interviews? That GSB students are usually the only b-school internship seekers who haven’t recently been tested on the 4Ps and 3Cs.
Prof. Baba Shiv to the rescue with “The Power of Marketing” (aka “Marketing 101″). In an illuminating session sponsored by the GSB Marketing Club, Baba (as he likes to be called) laid out traditional marketing frameworks for MBA1s and MBA2s about to embark on marketing interviews. Concepts included:
- The 4Ps
- The 3Cs
- Segmentation…and when to base segmentation on usage versus demographics
- Market penetration
- The Blue Ocean Strategy
- The purchase funnel
- …and more
GSB Marketing Club members will be receiving the full PowerPoint presentation via email.
Thursday Oct. 28, the GSB Marketing Club kicked off its new Marketing Leadership Dinner Series. Katie Storey (GSB ’11) of The Clorox Company, Daniel Wiser (GSB ’07) of Attune Foods, and Patrick Finn (GSB ’07) of method joined fourteen Marketing Club members for dinner and a discussion of consumer goods marketing. The group talked about passion and drive, typical career paths, daily challenges, and work-life balance. They enjoyed a 3-course meal while discussing the joy of marketing tangible products that make a difference in people’s every day lives and exploring the difference between a day-in-the-life of a brand manager at a large consumer goods company versus a smaller organization.
The Marketing Leadership Dinner Series will continue in the coming winter and spring with focuses on technology/emerging media and luxury/niche marketing, respectively.
Design thinking powerhouse IDEO visited campus in late October. The GSB Product Design & Manufacturing Club hosted a sketching workshop for GSB students with IDEO Senior Product Designer Peter MacDonald. Marketing Club members made quite a good showing at this design workshop.
MBA students practiced using the *other* side of their brains, embraced their childhood love of crayons and Sharpies, and learned how to convey ideas better visually as Peter led the class through actual sketching exercises. Students traced photos of chairs, developed “improved” chair designs, and then practiced drawing shoes, all while learning about shading, perspective, and wire frame drawing.
See what students created yourself in this video from the Product Design & Manufacturing Club.
The GSB Marketing Club, Sports Management Club, and Consulting Club hosted Nike representatives in October. Founded by GSB alum Phil Knight, Nike has grown to one of the world’s best known brands.
Andy Campion, VP/CFO of the NIKE brand, spoke with students about the growth that has led NIKE to become the global leader in athletic footwear, apparel and equipment, and their ambitious plans to become a $27B company by 2015.
A Nike recruiter participated in the event, discussing careers at Nike. The company recruits on-campus at the GSB for positions in Strategy, Finance, and International Development, and MBA Marketing positions are open to students through Nike’s online system.