Keller Williams Realty (B)
Case No: HR-29B
Publication Year:2011
Author(s): David F. Larcker; James N. Baron, Brian Tayan
This case is a follow up to Keller Williams (A) HR-29A, and explains the actions taken by Keller Williams in response to the residential real estate market downturn in 2008 and 2009. The case explains the programs and initiatives put in place by the company to boost agent count, increase productivity, and reduce expenses throughout the organization. It also explains how the company relied on these initiatives to not only survive the market downturn but to thrive, achieving success by leveraging the strengths of the company’s operating model, core principles, and values.
Thees cases are available for purchase on the Social Science Research Network and will soon be available at Harvard Business Publishing.
The entire collection of Stanford Corporate Governance teaching cases are found here.
Tags: Competitive Advantage, Corporate Culture, corporate governance, Corporate Strategy, Organizational Structure, Stanford Teaching case, Strategy Implementation