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From Shaky to Solid in a Sour Economy: The Mint.com Story
Date:
Thursday, February 25
Time:
7:30-8:30 PM
Location:
William R. Hewlett Teaching Center, Room 201, 370 Serra Mall
Registration:
None
Cost:
Free
Overview:
Featured Speaker: Aaron Forth, VP of Product, Mint.com
In just two years, Mint.com went from being a shaky startup to being acquired by Intuit for $170 million, despite a troubled economy and dismal liquidity environment. Aaron Forth, VP of Product, will share the secrets of the fledgling company’s success, which hinged largely on a maniacal focus on understanding and delivering what customers needed and wanted. For an online company, this meant product design decisions driven by customer input and sophisticated analytics; striving to perfect the user experience by marrying design and function; and strategic partnerships. Come with a list of questions or simply open ears. He will gladly share whatever you want to know about the journey, including the good, the bad and the ugly.
Host:
Stanford Computer Forum