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The Power of Social Technology
Date:
Monday, February 22
Time:
11:45 AM-1:00 PM (Doors close at 11:45)
Location:
Bishop Auditorium, GSB
Registration:
None
Cost:
Free
Overview:
Yes, there are many people out there using tools like Facebook, Twitter, email and YouTube to market themselves, their companies, and their messages. But how do we leverage the incredible power of social technology to make a difference? How do we use it to support a clear, single, focused goal? Eavesdrop on this rare, public session of the Graduate School of Business marketing course, The Power of Social Technology, and hear from a panel of celebrity experts who have uncovered the secrets of harnessing social media to build wildly successful brands: MC Hammer, Robert Scoble and Loic Le Meur. You’ll find out why you don’t need money or power to ignite seismic social change. They’ll talk about how with energy, focus, and a good wireless connection, anything is possible. Space is very limited, so arrive early. Doors will close at 11:45 a.m. or once the auditorium is full. Anyone arriving after that will be invited to watch the program from an overflow room.
Moderator: Jennifer Aaker, General Atlantic Professor of Marketing, Graduate School of Business: