The purpose of this course is to offer students a chance to pause, discuss, and integrate design thinking and innovation in business in a small seminar, case-study format. This centerpiece of this small seminar will be three or four "live" case studies where, executives from large, complex organizations come to class and describe their efforts to move creative new ideas from inception to implementation. Past cases have included Google AdSense, P&G, NASCAR, Method Home, and General Motors. They will describe how their organizations screen and move along promising ideas and how their organizational practices facilitate and impede that journey. Student teams will analyze each case and provide recommendations to the executives, who along with the teaching team, will judge the work. The final project will be a general analysis and set of recommendations about this vexing organizational problem. This course is co-sponsored by the d.school and STVP (Stanford Technology Ventures Program).
Number: MS&E 282 A
Title: Innovation in Complex Organizations
Time: Th 3-6PM
Room: TBD
Teaching Team:
Robert Sutton, Management Science & Engineering
Michael Dearing, d.school
Units: 3 Units, Enrollment limited to 12, Letter grade only
Apply: Send an email to mdearing at stanford dot edu by December 1 indicating your interest in the class. Please also submit a writing sample of any length, on any topic. When the final roster is determined, you will receive an email notification.