This is an intense course in product design and development offered to graduate students only (no exceptions). In just ten weeks, we will apply principles of design thinking to the real-life challenge of imagining, prototyping, testing and iterating, building, pricing, marketing, distributing and selling your product or service. You will work hard on both sides of your brain. You will experience the joy of success and the (passing) pain of failure along the way.
This course is an excellent chance to practice design thinking in a demanding, fast-paced, results-oriented group with support from faculty and industry leaders. You will be working in a team (you apply as an intact team), or alone on your product or service idea. You must submit a proposal (check d.school website Jan 1, 2010, and have the concept and your team approved to join the class). Your product can be a physical good or service, or an online or software-based product. Students are encouraged to select a product on their own, but there will be sessions with the teaching team in winter to offer help if you need ideas or help to focus your proposal.
This course may change your life. The teaching team is committed to treating each team and idea as a real start up, so the work will be intense. If you do not have a passionate and overwhelming urge to start a business or launch a product or service, this the class will not be a fit.
Class Number: ME 301
Units: 4, Letter Grade
Time: T,Th 4:15-6:05PM
Enrollment: Limited to 30, Graduate Students Only, No Auditors
Teaching Team:
Perry Klebahn, d.school
Michael Dearing, d.school