Design thinking is the glue that holds the d.school community together

Having worked with hundreds of organizations to design products, services, and environments, we believe true innovation happens when strong multidisciplinary groups come together, build a collaborative culture, and explore the intersection of their different points of view.

Many talk about multi-disciplinary collaboration, but few are actually successful at sustaining attempts to see what will happen. Even strong partners often lose interest because they cannot get along well enough or long enough to see the fruits of the collaboration.

We believe having designers in the mix is key to success in multidisciplinary collaboration and critical to uncovering unexplored areas of innovation. Designers provide a methodology that all parties can embrace and a design environment conducive to innovation. In our experience, design thinking is the glue that holds these kinds of communities together and makes them successful.