School-community relations

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Contents: Paying attention to public opinion -- Reading the pulse of the community -- Establishing everybody's role -- Communicating effectively : everybody's job -- Opening up your internal publics -- Embracing your external publics -- Improving media relations -- Putting it all on paper -- Communication in an electronic era -- Following and being followed : social networks, tweets, and other updates -- Saying what you mean : meaning what you say -- In crisis situations you must have a plan -- Three opportunities to shine -- Evaluating effectiveness and building confidence-the future.

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eng

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