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The uses of intercollegiate athletics : opportunities and challenges for the university

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Publication Type:

Book

Authors:

Toma,J. Douglas; Kramer,Dennis A.

Source:

New directions for higher education ; no. 148, Jossey-Bass, San Francisco, p.125 (2009)

Call Number:

Cubb LB2300 .N5 NO.148

URL:

http://www3.interscience.wiley.com/journal/123209115/issue

Keywords:

College sports--Economic aspects--United States, College sports--Social aspects--United States, Prestige, Universities and colleges--Public relations--United States, Universities and colleges--Ratings and rankings--United States

Abstract:

Contents: Old challenges and new opportunities for studying the financial aspects of intercollegiate athletics -- Institutional brand personality and advertisements during televised games -- Institutional advancement and spectator sports: The importance of television -- Athletics success and institutional rankings -- Institutional ambitions and athletic conference affiliation -- Adding football and the "uses" of athletics at NCAA Division II and Division III institutions -- Athletics reform and faculty perceptions -- Students as spectators: Their academic and social integration -- Intercollegiate athletics and modeling multiculturalism -- Athletes as students: Ensuring positive cognitive and affective outcomes -- Organizational complexity: The athletics department and the university.