World Color Survey

The 1969 publication of Brent Berlin and Paul Kay's Basic Color Terms (also available from CSLI Publications) proved explosive and controversial. Contrary to the then-popular doctrine of random language variation, Berlin and Kay's multilingual study of color nomenclature indicated a cross-cultural and almost universal pattern in the selection of colors that received abstract names in each language. The ensuing debate helped reform the views of anthropologists, linguists, and psychologists alike.

After four decades in print, Basic Color Terms now has a sequel: in this book, Kay, Berlin, Luisa Maffi, William R. Merrifield, and Richard S. Cook authoritatively extend the original survey, studying 110 additional unwritten languages in detail and in situ. The results are presented even more clearly than before, with charts showing the overall palette of color terms within each language as well as the levels of agreement among speakers. The raw data are also available online.

Paul Kay is Professor of Linguistics, Emeritus, University of California at Berkley and Senior Research Scientist at International Computer Science Institute at Berkley. Brent Berlin is Graham Perdue Professor of Anthropology and Director of Center for Latin American and Carribean Studdies, University of Georgia, Athens. Luisa Maffi is Director of Terralingua, Washington, D.C. The late Professor William Merrifield was a member of SIL International and taught at the University of Texas, Dallas. Richard Cook is a researcher at International Computer Science Institute. University of California, Berkley.

Translated into Japanese.

Contents

March 2010 (January 2011 for Paperback edition)