CMC Sports Outreach Update
May 23, 2012Here are some notes from our recent conversations:
Madison Square Garden
MSG has 5 divisions that they recruit for: Corporate, Facilities, Entertainment, Media and Sports. The Sports division, which handles the Rangers, Knicks and Liberty, tends to be the best fit for MBA’s. Ticketing is an overlapping function (across all divisions), so there are often opportunities to get a foot in the door there as well. Prior experience in the industry or in sales is very beneficial but not required. Their hiring/recruiting process tends to move very quickly – they generally have a 1 month turnaround on MBA level jobs. Occasionally they will post to college job boards, but have been most successful with Linkedin and Teamworkonline.com. All roles that are actively being recruited for also get posted to the MSG careers site, where the post will stay live for 5 days (that’s it!). If you have an interest in working for Madison Square Garden, it is recommended that you set up a profile and job agent on their careers site. If you opt to just check in once a week, you will undoubtedly miss any new opportunities that come up!
Gatorade
A division of PepsiCo, the Gatorade team sits in Chicago with the Quaker Oats and Tropicana brands. The Gatorade brand has its own Sports Marketing team that manages the relationships with all of their sponsored organizations (e.g. professional, college and youth teams). Members of the Sports Marketing team have varied backgrounds. Most come from sales and advertising, but all members generally have some prior experience working with the brand. The Chicago team has their own HR department which conducts the hiring specific to that office. As you can imagine, roles on the Sports Marketing team are highly coveted and the turnover is fairly low. They have two active channels of hiring for the Sports Marketing team – promoting from within, and via their internship program. The internship program is sales-based, as that is the most desired skillset, and they seek to convert the interns to full-time within the Quaker/Tropicana/Gatorade team.
Hiring in the sports industry continues to be very networking based overall, but we have started to see an increase in the number of postings finding their way to our job board. Opportunities posted this quarter include the following (active postings are in bold):
Wasserman Media Group – Director, Consulting (full-time)
Golden State Warriors – Executive Associate – Special Assistant (full-time)
Performance Athlytics – Student Intern (internship)
Steel Sports – MBA Intern (internship)
Athlete.com – Founding CEO (full-time)
Houston Astros Baseball Club – Head of Marketing Analytics (full-time – Sloan)
In the event you haven’t already, we suggest that you set up a job agent on the dashboard so you don’t miss any great roles that are sure to come!
If you have questions about any of these companies or your Sports Management career search in general, please contact Grace or Jana in the CMC to set up an appointment.




