We kicked off Spring Quarter with a videoconference workshop between Orebro and Stanford yesterday. This was the first meeting between students who will connect six times, as we seek to develop a curriculum in Global Learning based on rhetorical analysis of visual/multimedia texts and the collaborative writing of student-initiated projects. We are thrilled to have this opportunity for pedagogical development and research, and we thank the WGLN for making it possible!
For this first meeting, we focused on ads as culturally situated texts. We asked all the students participating to pick an ad that conveyed strong cultural messages; they would use this ad to learn about rhetoric by working through an analysis of the ad together.
We make the assignment sheet available on a dedicated Workshop Webpage: http://ccr.stanford.edu/workshops/040708.html . On that page, students can access the lesson plan for the video conference. They also can preview the video instruction, available on YouTube, especially useful for non-native English speakers to review the lesson at their own pace, and for visual learners to see the instruction through multimedia explanation. Then, they work on the task of analyzing their group ads. The product is a collaboratively written analysis of ONE AD. You can see the results on the posts that follow this one.

But it doesn't end there. The students then continue the learning, and the dialogue, by responding to each other's posts. As teachers, we comment as well, and often the richest learning happens here, when we all have time for careful reflection and deeper analysis. The questions and answers posted in the blog can lead to new research project ideas or the start of a rhetorical analysis paper.
We are excited about this assignment, but more excited about this great group of students participating this quarter!
Continue reading "Looking at Ads across the Globe" »