How ads function in your society
Hey guys! I'm writing a paper on how advertisements for food function in the Middle East versus in the US. I was wondering if you could help me out by answering a few questions? It would be really cool to get a perspective from people who actually live in the region.
1. To what extent do ads in your society portray ideals to be attained?
2. If so, do you feel that in your society sexual undertones in advertising make the product more appealing?
3. To what degree do you feel women’s appearances are venerated in your society (specifically in ads)?
4. Is sexuality considered a strong component/reason for pride?
5. To what extent are traditional religious values esteemed & do you think they play a role in advertising? Do they reinforce or shape your values?
Thanks so much I really appreciate it!!
-Rachel
Comments
Hey Rachel,
I guess you know advertising in the US is much more sophisticated in its effectiveness than most other countries, and this means at the root, US advertising targets core wants and desires, whereas in other countries, they still post pictures of the product, thinking it will help them recognize the product in the shops. Still, beautiful women are used everywhere to help attach strong emotions to the brand.
Posted by: Jack | November 14, 2009 03:10 AM