Final reflection from Stanford Visual Rhetoric!
Please share any closing words about your cross-cultural video conferences and blogging!
« November 2008 | Main | January 2009 »
December 03, 2008
December 01, 2008
From Nowhere to Negative in Ads, Alexandra Hunter
Hey, everyone. My research-based argument is on the negative portrayal of minorities, in particular, Black women in advertisements. I think it's a pretty interesting topic, seeing that by analyzing their absence from or portrayal in advertisements, you're also receiving a history lesson about African American women. By using examples of a L’Oreal ad, an Intel ad, and a Dutch Sony PlayStation Portable ad, the paper explores the ways in which minorities are excluded from popular culture by being left out or negatively portrayed in advertisements. It is relevant to have a discussion regarding this issue because the exclusivity found enhances the divisions between people of different races instead of encouraging diversity and unity.
Rethorical Analysis: Swedish Match (Yes, again!)
JAKOB: This is the image I chose for my presentation. It comes from iht.com - Internation Herald Tribunes web - and shows a swedish snus user amongst fellow tobacco users - but in this case smokers. What does it say about the typical snus user? Does it say anything at all?
Unfortunaly I'm home sick at the moment, so I won't attend todays Marratech session. Good luck everyone!