group b swe
We learned how McDonalds look at different cultures and how they make different kind of websites for various countries. We looked at Mexico and New Zeeland and there were obvious differences between the two. The Mexican webpage were directed towards kids with happy colors, toys and food rather then nutrition and health. New Zeeland seemed more aware of global matters such as health and environment.
The most memorable thing from the Marratech-session was to meet students from the other side of the world and hear their input on the same subject as ours. To work with them cross culture and overcome communication problems that occurred due to technical matters. We hope that the next Marratech-lesson will be just as good but without the problems.
Regards,
Group B - Emma, Adam & Martin
Comments
i think they look from the culture and the country headline when McDonalds make websites coz there is can be different situation between the two. :)
Posted by: efri | November 20, 2008 11:27 AM
I was also interested in the various focuses of McDonalds websites in different countries. It is evident that the restaurant has made an effort to determine the most effective way to market to different cultures based on the doxa of each country. It would be interesting to hear what people in different countries who may have contrasting beliefs about nutrition view the United States McDonald's website.
Posted by: Lydia | December 1, 2008 12:07 PM