Cross-Cultural Blog

Obama's logo itself gives us a great deal of insight into the nature of his campaign. As mentioned above, the flexibility of its design reflects Obama's ability to adapt to and bring about change in the political landscape, and more significantly, among the American people.

Obama's logo and website must appeal more to younger generations, while McCain's might attract the attention of older generations, who are arguably more conservative. What strategies could Obama take, in terms of logo and web design, to balance the appeal, to broaden his net and catch more voters in the older age bracket?

The text "OBAMA BIDEN" incorporated under the logo also contrasts with the text "McCAIN PALIN". "OBAMA" appears above "BIDEN", which is blue, in white and a larger font size. This distinction gives the impression that Obama is the one taking charge with the support of Biden. This is the fact of the matter.

Although "McCAIN" similarly appears above "PALIN", the two names have the same colour and size, suggesting a certain equality - perhaps aiming to show that they are working hand-in-hand as a team? This seems a little too obvious, doesn't it? I think this arguably disingenuous impression of equality is aimed to appeal to female voters. Palin may well have female genitals and Biden does not, but that alone does not make her worthy of women's votes. Now the question is: are we women voters that gullible and simplistic? I surely hope not.

Looks like you have to walk across the stars and stripes to "move through the logo" to "the light"

I think that the two themes Obama wanted to show was patriotism and change. The patriotism comes from the colors. It's all about the red, white and blue in America. I think the fluidity shows change. McCain's logo was much more square and normal while the circular Obama logo can be made to look like more different things so it can cater to more people and it separates him from any previous candidate. I think that it was a good choice as a logo because of its obvious patriotism and its more subtle undertones of change. It also doesn't hurt that it was so easily adaptable to different groups which seemed to make it more inclusive. This was big because a major McCain campaign tactic was to say that Obama was elitist. I can't really find anything to fault in the logo, and it seemed like it worked since Obama is now President elect.

While I certainly agree with the analysis that the Obama logo (espescially the radiant sun that forms the interior of the "O" and the overall fluid feel)shows that Obama is embracing the mantle of change, I think that McCain's logo is also deserving of a quick look. The words in the McCain logo are written in the font Optima, the same font used in the Vietnam Memorial to commemorate the soldiers who died in that conflict. Taken together with the star, which adds to the overall martial quality of the logo, it seems clear that McCain was attempting to capitalize on his distinguished military record in an attempt to distance himself from Obama, who did not serve in the military. Whether this was the correct approach to take during an election in which the American public was looking from a break from the Bush administration is certainly debatable. In the end, I don't think McCain's logo served him well as it only reinforced the notion that he is too conservative and out fo touch with the American people.

Obama's logo is very nice! I personally like the blue part at the top. Because I think it gives it's viewers a new hope.

The logo has lots of meaning in it because many thought gathered to reflect the logo and its relativity to the nation and its future. So i liked it very much as well as other .

Great logo. Also the design is very flexible. I feel that this logo has multiple meaning. But I think a change of cycle is appropriate. Though for me, I love that 'O' shape which reminds me a new bright SUN.

The logo of president Obama is very fine. All the colors are extremely bright , specially the letter "o", which, I agree with you, stands for "Obama". In my opinion all these bright things represents the country's bright future.

Eyes of an artist who always plays with color can find the reasons and thought behind this logo. I don't think myself an artist but i realize the thoughts behind it.

Sometimes color speaks more than mouth. Logo of Obama is an example of that. After going through this blog general people can understand why it was so designed.

Nice. It give you a calm feeling - like evrything is going to be OK. I love the subtle images in the background.

Seems to be a difficult shape that may not always be so functional. Additional variations may be needed. I guess he doesn't need these logos anymore anyway

Logo design is a great art. A carefully designed logo represents the nature and type of work. I don't know much about obama's logo. But what i see in this logo is a new beginning and a feel of freshness, prosperity and success.
I must say this is a great logo design

Logo design is first impression of a company, individual, institute or campaign or even. So it should be very relevant, esthetically pleasant and attractive. Furthermore color selection for logo should be very carefully conducted.
President Obama’s logo design was very pleasant and nicely designed. Color combination and shapes used represent a change and new beginning which was very appealing and attractive.

Please, explain more in detail US Xenical

You have made some great points being a http://www.dollopdesign.com/brand-identity-logo-design.html ">identity designer in Leeds i'm well aware of what makes a good logo, I agree with most comments here. A logo must be a true representation of what you wish to portray!