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Self-Deception: John McCain... the Man, the Myth, the... Novel?

This blog entry is part of a Fall 2008 blogging exchange between American University in Cairo and Stanford University's Online Activism class. To read all the entries, follow this thread; be sure read the earliest entries first.

The following blog post is a rhetorical analysis of the campaign website for John McCain from the viewpoints of three Stanford students who each identify himself as more Democratic in political persuasion.

Specifically, the focus of this analysis pertains to the apparent generation of a mythical narrative about ‘John McCain’. On the website this campaign tactic manifests itself literally on every page. The photos, the videos, and the written content itself, all seem to have arisen from a romanticized auto-biography. Far more of the content on every page addresses and explicates the history of McCain’s “service” both in the army and the Senate.
On the ‘About McCain’ page one can find the following


"As the son and grandson of distinguished Navy admirals, John McCain deeply values duty, honor and service of country. John attended college at the United States Naval Academy, and launched a 22-year career as a naval aviator upon his graduation. He continued the McCain tradition of service to country passed down to him from his father and grandfather when he asked to serve in the Vietnam War.
On July 29 1967, John narrowly survived the first of many near-death experiences during his lifetime while preparing to take off on a bombing mission…"

No, the main-page of ‘Why McCain’ does not go into detail about what McCain is going to do today and tomorrow for America in a globalized and technologically advanced world. In other words, it attempts to answer the question about ‘why’ we should elect him today as president not by explaining what he would actually do as president, but by presenting an almost hypnotic and unbelievably heroic life story.
Yet, the above narrative while useless itself in practicality, is compounded by a series of links to “The Story of John McCain” where one can read how “the story of John McCain is one defined by service and sacrifice in service to others and our country”, and another link to an interactive “McCain Timeline”.
Furthermore, the videos –which automatically play when the pages are uploaded- barrage the viewer with images of heroism as the classic Morgan Freeman-esque ‘cigarette-smoker-movie-voice’ makes ridiculous declarations about how McCain, and even his wife, have spent their ENTIRE lives ceaselessly in service to the United States… well, if this were magically true, and if they are the mavericks they say they are, wouldn’t the country be fundamentally better off? Either they’re not the mavericks and game changers they purport, or they haven’t spent their entire lives in service…
Unfortunately, this rhetorical technique, which serves as the very foundation of the website as well as for the nervous-system of the McCain campaign, is probably an effective method to gain votes from the American public.

It’s easy to forget that in this immaculately kept environment that McCain is a biological human who sits on the John while going to the bathroom.

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Comments

I strongly agree with you guys. McCain is just a “HUMAN BEING”; he is not a super hero. Sometimes the history is important but in such a case the present is even more crucial. I mean, how many heroes have done what McCain has done in the history of the United States. In addition, heroes are not only those who go and fight, heroes are those who are able to lead to the change in a time this change is deeply needed. I think arguing for someone’s history is such a weak support simply because, in this case, a different generation with totally different ideologies is to be reached. Due to the changes happening in the world these days, people tend to adopt different ideologies than those adopted 60 years ago. People are seeking heroes that can take them, as far as possible, away from war and get them to the other side where peace exists. People are not interested anymore in those who are talented using guns. On the other hand, public tend to believe what they can see in front of their eyes and not what they hear it was happening 60 years ago. Simply Americans and the whole world need the “Change”. We as Arab community do not want another Bush.

I really like your analysis of John McCain's persuasion strategy on his website. It is very clear that he is emphasizing his "foreign policy experience" he gained in both the army and the Senate to only say that "he is more experienced than Obama in foreign policy. He knows that his country in a bad political situation all over the world, so he advocates himself over the "inexperienced Obama" as his experience will solve all these political issues.

I think although serving in the army shows lots of courage and love to his country; it still does not give him credit for being a leader to this nation. There is a great difference between fighting in a war and being a leader in it. In my opinion he chose Sara Palin for some political reasons related to involving a woman in his party. I think Obama did the same to balance his lake of experience by choosing Joe Biden who is well-experienced in foreign policy.

Voters should consider McCain's foreign policy experience, but should also question how important this experience is for changing the world. On the other hand, they should also consider Obama's education that would play a role in that change, supported by Biden's experience.

I could not agree more. The way I see it, the McCain campaign is tremendously overrated and in fact so alienated from the target audience that it just raises eyebrows instead of eliciting a standing ovation. I fail to see how a candidate for such an important office as President of the United States could solely rely on past and history, especially when it is associated with wars that have clearly exhausted the American - and the world's - resources and spirit.

This "romanticized autobiography", I believe, has only succeeded in pushing undecided voters away and probably even caused voters to reconsider whether they really want history to repeat itself or not. I believe the American population needs a change this time; it does not need someone to mention the "glories" of the past, rather it wants a step into the future in the hands of a competent leader that they could trust will not allow history to repeat itself.

Superheroes are only in our imagination. We have created them to reach a certain ideal that we believe cannot be attained on solid ground. McCain might be a good idea to those who are disillusioned, but when worse comes to worst, people need tangible results and to see that the country is in fact improving.

I could not agree more. The way I see it, the McCain campaign is tremendously overrated and in fact so alienated from the target audience that it just raises eyebrows instead of eliciting a standing ovation. I fail to see how a candidate for such an important office as President of the United States could solely rely on past and history, especially when it is associated with wars that have clearly exhausted the American - and the world's - resources and spirit.

This "romanticized autobiography", I believe, has only succeeded in pushing undecided voters away and probably even caused voters to reconsider whether they really want history to repeat itself or not. I believe the American population needs a change this time; it does not need someone to mention the "glories" of the past, rather it wants a step into the future in the hands of a competent leader that they could trust will not allow history to repeat itself.

Superheroes are only in our imagination. We have created them to reach a certain ideal that we believe cannot be attained on solid ground. McCain might be a good idea to those who are disillusioned, but when worse comes to worst, people need tangible results and to see that the country is in fact improving.

Interesting article. I wonder how Mccain is taking his loss? I bet he was frustrated that he got stuck with Sarah Palin, her own campaign didnt believe in her why would the rest of us?

I think a Mccain book would be really interesting. Hopefully hed include the real indepth facts of his maverick days and being a POW and making it out alive!

Now that November 4th has passed and the whole election business is over with a huge victory for Obama, America seems that it has suffered just enough to finally give up history. Apparently, America chose the change; America decided that a great history full of victories is not enough to fix the present situation of the United States of America. America has decided that war, glories and myths are not the proper things to rely on right now. People of America have agreed with Obama and said it clearly and loudly “it is time for change”. People of America decided not to look back anymore and keep going straight forward towards improving the situation of their country by choosing Obama to be their commander in this mission. Unfortunately for McCain, his services and offer are greatly appreciated but not needed at the moment; it is just not the right time to celebrate glories of America. America needs to go back before people can celebrate their history and victories again.

I also agree with all that is said above. McCain lives more or less in the past. If elected he would have continued on with all the disasters that are happening. he is pro-war which would have created more problems since he follows Bush's ideologies. Also, part of his hero like figure that he gives is the fact that he was one of the American's who was for the Vietnam war whereas almost every American citizen was against it, which would have brought America to have another president who's aims and ideologies are pro-war while what Americans need is a president who will fix the inner problems of the country instead of invading another one to deal with economical problems (petrol).

I also agree with all that is said above. McCain lives more or less in the past. If elected he would have continued on with all the disasters that are happening. he is pro-war which would have created more problems since he follows Bush's ideologies. Also, part of his hero like figure that he gives is the fact that he was one of the American's who was for the Vietnam war whereas almost every American citizen was against it, which would have brought America to have another president who's aims and ideologies are pro-war while what Americans need is a president who will fix the inner problems of the country instead of invading another one to deal with economical problems (petrol).

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I love McCain. I think that he is a great man with much experience. In my opinion I think service is a key to happiness and McCain is a good example of that.

Not a big fan of Mccain or Sarah Palin and I don't think he will ever see Presidency.

Thank you everybody for sharing your opinion. This is a great blog - very informative!

I really like John McCain. He should try again next year!

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