Group A Coloring 12/5
How even film trailers have cultural values
For this week, our group had to bring film trailers to class and analyze them.
We had to look at the arguments that were given and the functions the videos had to the audience. Here you could think of the music, cultural values, imagery etc.
Monday we looked at 4 videos;
- International trailer ‘old boy’
- US trailer ‘old boy’
- German trailer ‘old boy’
- Trailer from the movie ‘stepbrothers
We analyzed all videos and came to the conclusion that the one that was most interesting, was the one from ‘old boy’. We say big differences between the 3 trailers, the US version begin with the text that this movie won a price, the international one is using a voiceover to make it more interesting for the audience. The German one shows a scene were the character is insane and all 3 show a different way to get the attention. Every trailer is based on the cultural in that country. The US version shows manly the main character whereas the international one shows more fighting scenes and more people, this also counts for the German version. But in this version they also show the love story that is in the movie. The individualistic culture that is in the US, can be seen in this trailer.
To conclude we can say that even trailers have a cultural values and that the movie companies keep that in mind. When you look at this trailers in the cinema, you do not think of this behind a trailer but after analyzing them, you will see that there is more than just some short pieces out of a film.
Groupmembers: Julia, Claudia, Kenan, Daniella (Not present) ,Chun