Join Stanford Peace Innovation Lab Co-Director Margarita Quihuis, Stephanie Spong, Peace Innovation Lab Game Designer In Residence Chris Bennett, Albert Chen, and Andrew Mayer for a discussion on how the use of game mechanics can help companies solve problems and create a deeper connection with customers.
How can mobile and social technologies combined with game mechanics create and improve products and services in the real world?
At this event, we will explore game mechanics and how they can be used to improve digital products, going beyond pure entertainment, to solve real world problems. This new trend is gaining in popularity and brands are reworking their digital resources. Solutions have appeared in a rich assortment of industries, including health, education, finance. Game mechanics can be used to facilitate communication, leverage common interests, create change, and locate missing persons. Some refer to this trend as serious games. Bottom-line: the use of game mechanics allow companies to solve problems, forge a stronger connection with their customers, and create a better user experience.
This event will take place at the offices of Sheppard Mullin: