One of the highlights of 2012 was the opportunity to get to know Ronny Edry, the catalyst behind the Israel Loves Iran peace campaign on Facebook. Because of him and Rehman Ilyas, catalyst behind the Romancing the Border peace campaign, we started a peace entrepreneur incubation program where we provide support, coach them on behavior design, promote what they do and together learn what works. Ronny started an online movement through a series of tiny steps – small behaviors that are so easily triggered and mirrored on Facebook. I will write about the behavior design techniques that he is doing in a later post. Right now, just sit back and listen to his TED talk.
At Stanford’s Peace Innovation Lab, researcher Mark Nelson and lab director Margarita Quihuis are looking to get businesses involved in encouraging peace. The way they see it, if members of conflict-ridden groups interact in a positive way, it gets easier for businesses to operate safely and profitably. So Nelson and Quihuis have started tracking positive interactions across conflict borders on Facebook and other social media, and they are looking for models to get business owners involved on the ground.
Listen to the Carnegie Ethics on Business podcast here.
This is the last in a series of articles on Capital Paul K. Chappell.
Peace v War
Paul argues that peace requires many of the same skills as war and is can be an effective replacement for war, if only signs of an upcoming war are caught and the mindset can be reversed. War CAN be prevented. The problem with war, Paul Chappell says, is “War waits until it’s too late.”
War has many warning signs – hopelessness, lack of opportunity, lack of communication, and poverty. By stopping these before they occur with antecedents to peace, war will become a relic of history.
This is the second in a series on Captain Paul K. Chappell.
Paul says the turning point of his thinking came with what he learned at West Point. The truth about modern warfare is that it is about winning hearts and minds, not killing the most people. Modern technology, such as the Internet, mass media, cell phones and YouTube, has forced war to evolve. Since the hearts and minds can be won through technology, wars are fought on CNN, Fox News and Al Jazeera as much as they are in battle. These technologies can be used to fuel a war, or they can be used to win hearts and minds without the battle.