So nice to see Coca Cola’s Peace Innovation Intervention bringing Pakistan and India together. It has all the ingredients we like: BJ Fogg’s Behavior Model where behavior = motivation + ability + trigger; fun; baby steps approach to behavior design; Minimum Acceptable Peace Interactions (MAPIs); it’s technology mediated; interactive; and it elicits pro-social behaviors across conflict boundaries. We’ve been supporting Romancing the Border, a project initiated by Rehman Ilyas to increase social interactions across the India/Pakistan border. We’re happy to see Coca Cola get in the game.
The Berlin Peace Innovation Labs utilizes Design Thinking with Mobile, Facebook, Maps and Wiki Technology to solve social problems. We want to organize meet-ups where we can discuss, learn from speakers and actually hack new innovation to use our skills here to solve real life problems.
More information on the Berlin Peace Innovation Lab MeetUp here.
Join Stanford Peace Innovation Lab Co-Director Margarita Quihuis, Stephanie Spong, Peace Innovation Lab Game Designer In Residence Chris Bennett, Albert Chen, and Andrew Mayer for a discussion on how the use of game mechanics can help companies solve problems and create a deeper connection with customers.
How can mobile and social technologies combined with game mechanics create and improve products and services in the real world?