During the course of the semester, teams will build 1 or 2 Facebook apps each. The first half of the semester will emphasize distribution & customer acquisition; apps will be graded on a combination of # installs & daily active users (with a heavy weighting on active users). The second half will emphasize user engagement & retention; apps will be graded based on a combination of # visits, length of visit and/or page views.

Here is list of apps created by our class: