Valuable Lessons: Facebook users prefer to make LOVE not WAR
56,951 daily active users
11% of total
68 daily active users
7% of total
Our team has developed two applications over the course of the quarter. Our second application has had much more success than our first. The most notable difference in the two applications is their appeal to opposite emotions through calls to action – “share the love” versus, “declare war”.
Our first application, a variation of the classic card game WAR provided our team a useful lesson: simplicity = user growth.
We spent a lot of time developing an interesting and interactive card game for users to play after discovery and installation. We assumed that the call to action, “declare war,” would insight curiosity and drive installations. However, we were disappointed with slow adoption of the application. We have iterated on the application after its initial launch – adding a chat feature, modifying new feed items, and changing interface design. The changes made have vastly improved the application’s function. Sadly, we are still seeing slow adoption of WAR.
Our second application, a light-hearted “share through action” application (modeled after Hugs and Kissme) has had tremendous initial viral success, providing the user base to evolve the application into something that provides real utility for loving people on Facebook.
Over the course of three weeks, SHARE THE LOVE has evolved from a simple “share through action” application into a destination for all that is love on Facebook. Our 500k+ user base has been quickly acquired and engagement remains high with the addition of several features including video aggregation, love locality, a love meter, and in the future, an organizations page where users can “share love” with various charities.
It turns out that LOVE is more popular and lucrative than WAR. Maybe our country’s current leaders could learn from our experience developing for Facebook. ☺
Matt Monahan
Shrikrishna Shrin
Shashank Senapaty