Students will focus on creating Facebook apps and using metric tools (like Google Analytics) to optimize the apps. We’ll grade students in part on how deeply their apps engage users.
I proposed the new course because I believe we’ve entered a new era of interaction design. The distance between creator and user has become extremely small, thanks to Facebook Platform. This is the shape of things to come, and I want to understand it early.
Persuasion plays a key role in all of this. Facebook is the most persuasive technology of 2007. Studying the psychology of Facebook and the new apps available there should be both fun and enlightening.
I’ve posted a bit more on another page.