Course Content

Needs and Markets

Course Overview

• Needs and Markets

Video
Slides
Questions
Example
Worksheet

Intellectual Property

Regulatory and Reimbursement

Company Formation

Funding

Financials

Summary

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This section teaches the importance of a well-defined need as the foundation of a successful medical-technology venture. A number of methods for finding needs are discussed, and techniques are provided for writing appropriate need statements. In addition, methods for determining the potential market and patient population associated with a given need are addressed.

Upon completion of this section, you should be able to write a need statement relating to your own concept, and be able to identify the total addressable market and patient population associated with that need.

Content

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1. Greg Lambrecht on clinical needs
2. Rich Ferrari on startup timelines
3. Jack Lasersohn on defining the market

Slides (PDF)

Speakers Biographies

Greg Lambrecht

Rich Ferrari

Jack Lasersohn

Additional Materials

Assessment Questions - Needs and Markets

Example - Need and Market Specification (PDF)

Worksheet - Needs and Markets

Worksheet - Needs and Markets (PDF)