GLOSSARY
B
| Term | Definition |
|---|---|
| BATNA (best alternative to a negotiated |
The course of action that will be taken if a negotiation fails to lead to an agreement. |
| BCBS (Blue Cross Blue Shield) |
Health plans that operate in various regions in the US. There are 39 BCBS plans and the BCBS Association is a trade group that, among other things, helps establish guideline for reimbursement. |
| Bench testing |
Testing prototypes (materials, methods, functionality) in a controlled laboratory environment (not in animals or humans). |
| Beneficence |
A basic principle of bioethics that all medical work is for the good of the patient; contrast to malfeasance. |
| Bias |
When a point of view prevents impartial judgment on issues relating to the subject of that point of view. In clinical studies, blinding and randomization control bias. |
| Biocompatibility |
The property of a material that indicates that it is compatible with being placed in humans. |
| Blind trial |
A trial in which neither the members of the patient group nor any participating doctors, nurses or data analysts, are aware of which treatment or control group the patients are in. |
| Blue-Sky need |
A large-scale need that would require major new medical or scientific breakthroughs and/or significant changes in practice. |
| Bottom-up model |
A sales forecast model that uses a series of detailed sales factors, including sales cycle, adoption curve, hiring effort, commercial effort, etc. to predict future sales. |
| Breadboard |
A board which can be used to assemble electronic components and connect them for use in prototyping devices with computer parts. |
| Bridge loan |
An interim debt financing option available to individuals and companies which can be arranged relatively quickly and span the period of time before additional financing can be obtained. |
| Budget impact model |
A model for demonstrating product value that examines the cost and treatable population within a health plan, as well as the expected annual cost to the plan for covering a device. |
| Bundled pricing |
Setting a single price for a combination of products and/or services. |